59 inches relates to the standard weaving width of high-quality fabrics – a passion for the new premium sportswear brand's creators. Another passion they're sharing: Japan; synonymous for innovation, real values and the tireless quest for perfection. The quintessence of both these passions:
59 inches –
The Finest in Casual Sportswear.
59 inches sums up the Japanese „wayo-settchu“, literally speaking „the compromise between Japan and the Western world“. In a figurative sense, the phrase describes the hybrid uniting Japan with Western elements. And this is where the brand positions itself.
japanese soul. european heart. one identity.